In line with the global model of major movie studios having their own movie channels, UTV Movies - the Hindi Movie Channel - is a logical brand extension for UTV. Being a leading player in the business of motion pictures with a strong production, marketing and distribution network, UTV has a series of commercially successful and critically acclaimed films to its credit. UTV Movies will benefit both from UTV's own rich library and the studio's linkages with the Hindi film industry.

The channel already boasts of enviable line up of more than 250 titles which include World TV Premieres such as Aap ka Surroor, Goal, Halla Bol, Life in a. Metro, Jodhaa Akbar and many more forthcoming releases.